You have great marketing people working on new products. Where can you find great creative people to work with them? At our unique creative service, where we have over 30 years of experience – and success – in new products.

We like the blue-sky thinking of new product creative development. Yet we've also won all of the major advertising creative awards. For example, our President & Creative Director, Tom Attea, won four Clios in one night, Gold and Silver Lions from Cannes, and many other creative awards.

So we offer the level of creative talent that agencies simply can't assign to new product development – creative talent that can help your new product marketing people succeed.

Here's what we can do for you.

Concept Development. We create, write, and illustrate concepts that present the unique selling proposition of new product ideas in ways that let consumers evaluate the products accurately. The concepts present concentrated product news. But when an image component is required, we're expert at balancing news with style.

We call these "transparent concept boards," because they let consumers see through to the benefits, instead of getting in the way of them.

Name Development. The right, bright name is the most efficient form of mass communication. It's a word or two that tells the consumer, not only what to buy, but why to buy it. We've developed a creative approach that reveals the resources of the English language that are appropriate to the project. Then we innovate with those core words, combining and altering them.

Our goal is to create a name that captures the principal benefit in a persuasive, immediately memorable, and consumer-friendly way.

Original New Product Ideas. We generate original new product ideas that satisfy unmet and emerging consumer needs in your marketing category or categories. When the opportunity is there, we develop products that create new categories.

Strategic Insights. By analysis of your marketing research and technical capabilities, we develop strategic insights that have market potential.

Creative Line Extensions. We offer a proprietary approach to leveraging brands into extensions with the most promise of success.

Creative Test Commercials. When requested, we create and produce test commercials that present new products and services clearly and dramatically. You can elect to produce the commercial we create for you.

Introductory Television, Radio, and Print Advertising. We've created high-scoring advertising as a component of new product development since the beginning and, if requested, we can create it for you. At this stage, we can also work in a complimentary way with your advertising agency.

Corporate New Product Programs. With expertise in all creative and strategic phases of new product development, we can create an entire new product program for your company. Our goal is to help you put in place an efficient system that produces a steady flow of innovative new products, based on marketing insights, your technical capabilities, and creative development that maximizes each marketing opportunity in consumer terms. Finally, we help you introduce the products that have met preset action standards in ways that lead to success in the marketplace.