New Product Consulting.Net and Tom Attea Associates were founded by the award-winning advertising creative director and copywriter, Tom Attea, to bring creative excellence to new product development.

Tom spent many years as an award-winning creative executive in some of New York's finest advertising agencies, including Young & Rubicam and agencies of The Interpublic Group. He created successful advertising for such brands as Dr Pepper, Gray Poupon Mustard, Time magazine, and Citibank. And he won many top creative awards, including four Clios in one night, Gold and Silver Lions from Cannes, The Gold Mobius, and The Gold Telly.

While at Young & Rubicam, he also served as the agency's new product unit, called Concepts. It was this experience that laid a solid foundation for him to specialize in bringing creative excellence to new product development.